Abstract

This webinar will explore the psychological foundations of human decision-making in relation to sustainable behaviors and the acceptance of green chemistry. Why are consumers often reluctant to adopt environmentally friendly practices and technologies? Among the various factors, a key role is played by systematic psychological biases—particularly risk perception and how people develop habits. The first part of the lecture will introduce the cognitive and emotional mechanisms underlying these biases. It will then focus on people’s resistance to chemistry (Chemophobia) and their skepticism about green chemistry. Throughout the webinar, I will present evidence-based suggestions on how to apply psychological insights—especially through behavioral nudges—to promote more sustainable consumer choices and greater acceptance of green chemistry.

Associate Professor Enrico Rubaltelli

University of Padua, Italy

Founder and Head of the Judgement and Decision Making Lab (JDM Lab).

Enrico is an associate professor of cognitive psychology at the Department of Developmental and Socialization Psychology at the University of Padova, Italy.

His research interests include:

• decision-making and judgement;

• emotion regulation;

• risk perception;

• behavioral economics;

• moral and prosocial behavior;

• sport psychology.

He has co-authored over 100 refereed papers in these fields of interest and has often contributed to media (radio, television and news feeds) on various related topics of public interest.